This cookie is set by GDPR Cookie Consent plugin. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category 'Functional'. The cookie is used to store the user consent for the cookies in the category 'Analytics'. These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly. It stands for Belief, Purpose and Pursuits and its the framework we use to help articulate brand purpose and positioning.

We know that one of the most difficult things is just knowing where to start. It typically involves intersectional thinking, systems design, collaboration, storytelling, workshops, design sprints, technology and thought leadership and is often run and facilitated cross-functionally with brand, marketing, sales, commerce, sustainability, CSR, ESG, Impact, PR and executive leadership teams.

Last, but by no means least, we also help our clients ACCELERATE their impact through social innovation, CSR, pre-competitive alliances, non profit based partnerships and also by championing Justice, Equity, Diversity and Inclusion.

We can then ACTIVATE your brand purpose through identity, packaging, content, experiences and campaigns at the moments that matter to close the intention-action gap, change behavior and motivate better buying decisions.

We work with brands, retailers, startups, and nonprofits all over the world to help them better ARTICULATE their brand purpose so it can more authentically power positioning, drive purchase intent and unlock brand and category growth – for people, profit and planet. And then, integrating your efforts inside and out – across every touchpoint to galvanize your people, transform your culture and scale your brand and business is often the second. Connecting the WHYof purpose to the WAY of profit is often the biggest challenge.

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